Humans of New Work

Marc Buckley

Founder, ANJA GmbH

Societal Change

Tuesday May 16th, 2017
Monika Jiang

Marc Buckley’s life’s work has been to reform the agriculture, food and beverage industry by showing how to build and grow resilient, sustainable and profitable businesses. He’s on a mission to empower, as he calls it,  “billions of global citizens to live an adaptive lifestyle of health and sustainability within planetary boundaries.” Hailing from the United States, today Marc lives in Hamburg and spends a lot of time reflecting on the broad questions of social development in the context of climate change and globalization. Regarding society’s shift in ways of working, the founder of ANJA GmbH (which stands for Adaptive Nutrition Joint Achievements) draws a comparison to the so-called Gaussian curve that can be applied to human’s adaptation to innovation, change and new technologies. Closely tied to the lifecycle approach, human beings often go through “a gap” every six to eight months, often as a result of discomfort, struggle, or burnout. The gap is crucial. This is where people take next steps toward progress and advancement.
“New work is an entirely new system and way of thinking; one that needs to take all facets into consideration to be modeled into a sustainable system that works for everyone. While it is growing exponentially, humanity is only now beginning to understand the exponential function. There are still too few examples of new work that have made it over the gap.”
Having gone through a few stages of gaps himself, Marc brought his vision of a holistic system to life by offering 100% eco-friendly food and beverage production. Now his company’s on a mission to provide customers with organic products that require no compromises, which are in line with the sustainable cycle of our environment and humanity — from raw materials to the disposal of packaging. With this mission, Marc is always moving towards fulfilling his purpose. Rather than fighting the few industry heavyweights, the serial entrepreneur sets himself apart by holding on to his off-the-grid independence.
“The little guy can disrupt the industry. Once we hit the exponential point on the curve, it is necessary to change. Take a look at car manufacturers who are now, because of Tesla, forced to adapt quickly. I’m trying to educate people and highlight the difference between greenwashing and sustainability. I’m doing my own thing while creating an alternative to a long-established system.”
Marc is a true futurist. He’s trying his best to help transition companies from what he considers “broken systems.” As for the societal impact of new work, he foresees two major game changers: the implementation of the basic income within five years and the reduction of the workweek from to 30 hours in the near future and 15 hours by 2030. Just like the idea of autonomous vehicles, it is okay to think utopian and believe in change, explains Marc.
“If new work sounds utopian to you, then I’d like to point out that every one of civilization’s milestones, from the abolition of slavery and democracy to equal rights for men and women, was once a utopian fantasy. Oscar Wilde wrote, ‘Progress is the realization of Utopias.’ ”
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